AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Baskerville typeface anatomy12/25/2023 ![]() ![]() Now, it may seem small but it is impressive. But it is clear in the data that Baskerville is different from the other fonts in terms of the response it is soliciting. What I did is I pushed and pulled at the data and threw nasty criteria at it. The fact that font matters at all is a wonderment.īaskerville seems to be the king of fonts. That advantage may seem small, but if that was a bump up in sales figures, many online companies would kill for it. I’d call it a 1.5% advantage, in that that’s how much higher agreement is with it relative to the average of the other fonts. How confident are you in your conclusion?ĭavid Dunning at Cornell sums up the findings:īaskerville is different from the rest. In that respect, as in many others, we live in an era of unprecedented safety: the twenty-first century is the first ever moment when we have known how to defend ourselves from such impacts, which occur once every 250,000 years or so.ĭo you think Deutsch’s claim is true? Is it true that “we live in an era of unprecedented safety”? If a one-kilometer asteroid had approached the Earth on a collision course at any time in human history before the early twenty-first century, it would have killed at least a substantial proportion of all humans. I picked a passage from David Deutsch’s second book, “The Beginning of Infinity” - a passage about “unprecedented safety” - and embedded it in my quiz for The Times, “Are You an Optimist or a Pessimist?” “But is there a font that promotes, engenders a belief that a sentence is true?” (That can’t be denied, whether or not you personally “like” Comic Sans.) “The conscious awareness of Comic Sans promotes - at least among some people - contempt and summary dismissal,” Morris writes. But Comic Sans is so ridiculous that the actual letters weakened the message. It’s not like the facts were any less fact-y. Why? It’s not like the science was any less science-y. The team of researchers that presented its findings on the Higgs boson particle using the font Comic Sans got reamed for it on Twitter and elsewhere by everyone over age 8. Serifs are serious.Ĭonsider this college student, who switched between three fonts for nearly 100 essay assignments and found that his Times New Roman papers earned an A– average Trebuchet, B– and Georgia, A. Yet you’re more likely to believe the middle one. Gold does absolutely have an atomic number of 79. Look at the examples below: There’s not one shred of doubt that the following sentence is true. ![]() The font equivalent of a monkey pissing in his own mouth, or an Adam Sandler film, or the show Work It. WANT TO BE TAKEN SERIOUSLY? USE THE FONT BASKERVILLEįilmmaker Errol Morris, writing for The New York Times, writes about people’s tendency to trust some fonts more than others - particularly the 18th-century typeface Baskerville.įirst, Morris starts with the fonts no one takes seriously. ![]()
0 Comments
Read More
Leave a Reply. |